Brands

Alterna Professional Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. We continue to shape the future by staying one step ahead of technology, by taking imaginative leaps to give our customers what we think they want, but what they never thought possible

An unfaltering commitment to understand and serve men's grooming needs has always been a core objective of American Crew. To partner with the professional salon industry to help grow the men's business to establish ourselves as the standard in marketing and merchandising to men to lead in men's fashion and grooming to bring unparalleled technical information to the salon community to continue to research and develop the highest quality grooming products for men.

amika products are like a good friend – straightforward, dependable, and fun to spend time with. We are kind-of obsessed with this “super-fruit” Sea Buckthorn Berry, so we include it in every haircare and styling product. We are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Our products are vegetarian-friendly, cruelty-free and free from* sulfates, MIT, MCI, Phthalates and artificial colors.

For more than 77 years, Andis has produced the finest quality clippers and trimmers for the barber and beauty industry to assure the highest level of professional results. From heavy duty motor clippers to lightweight adjustable blade models, cordless models to ear trimmers, quiet.operating Andis clippers handle the whole grooming job. Professionals rely on the quality and design of Andis clippers, trimmers and blades.

Andre Salon Apparel is the most versatile, comfortable coverage for stylists and clients in many flattering styles, fabrics and colors.

“An Innovation In Colour”. Artistic Nail Design was created by world renowned nail artists and nail product developers with the desire to fill the void in the professional nail market for a gel polish brand designed specifically for the true Artist at heart. We pride ourselves on consistently developing innovative products that encourage Nail Artists to push the boundaries and explore new levels of creativity through their personal artistry.

Belvedere has been providing the highest quality products and services to the salon industry for seventy years. We are focused on serving one market: the salon industry. Innovation, high fashion and ergonomics are the key ingredients that make all Belvedere products the finest available. Visit one of our many Distributors or Showrooms and ask for the best . . . your salon deserves it . . . ask for Belvedere.

Bio Ionic's salon-only, professional-use products contain Nanolonic™ Complex (a blend of natural-occurring minerals) that emits Natural Negative Ions in to the hair. Nanolonic™ Complex is powerful enough to break down clusters of water molecules into fine particles that penetrate the hair shaft, to re-hydrate, re-condition and restore moisture balance.
 

Since 1991, skin care specialists have been using our highly individualized formulas to treat the skin, target complexion concerns and discourage skin aging. And, unlike ordinary skin care, each Bioelements product is a professionally created treatment designed to make a major difference in the appearance of your skin.

Discover professional haircare with a therapeutic vision. A collection of therapies fusing Matrix science with customized natural ingredients for a rejuvenating salon experience.

Body Drench Products have revolutionary ingredients combined with a skin fitness philosophy. We've designed skin fit tanning formulas with the highest quality ingredients to produce maximum results while nourishing and protecting your skin.

Innovative design, ergonomic comfort, and performance all came together to create Centrix shears.

CND Rooted in science. Dedicated to beauty. Whether fingers or toes, nails are fashion, the perfect accessory to an outfit or that subtle flash of indulgence defining a personal look. Our formulas allow professionals to consistently create nails that are unique and expressive. And our vision and leadership has earned us the exclusive right to collaborate with the world's top designers on runways from New York to Paris, Milan to Dubai.

Cricket continues to pioneer and market compelling tools for hairstylists. Cricket was the first company to introduce "Static Free" brushes, high end round brushes such as Technique (still the #1 round brush in the salon industry), Silkombs, Boar Bristle, Nylon/Boar Mix, and countless other innovative products. Cricket also developed a high quality line of apparel that featured "high fashion" and trendy patterns as well as everyday capes, cover.ups, and aprons in the haircutting, waterproof, and all purpose categories.

In 1981 Dennis Bernard worked with his dad to develop a new innovative product which would change the course of hair color services within the beauty industry. Using the Jheri Redding methods of oils as conditioners, exact measurements were configured to develop and speed up hair color services to under 15 minutes (including super resistant) while super conditioning and eliminating fadeout associated with hair color services. In 1999 the company repackaged the product and changed the name to "TCA" The Color Accelerator. Dennis Bernard's "TCA" is now sold thru master distributors in over 40 countries and recognized as the staple in the accelerator category by all United States distributors.

Everyday products for the All-American girl, Diane®essentials have been a staple in the industry for decades. A full range of products ensures amazing styling results. Thermal round brushes for the perfect blow-out, ceramic self-grip thermal rollers for soft beach waves, French hair pins for the just-so updo—Diane has it all to get the hottest looks in beauty.

Be the boss! This is the spirit of El Patron...Born out of the desire to bring out the best in a man's personal style

Essie is the ultimate color authority offering a line of superior nail polishes. The fashion-forward shades with an exclusive award winning formula are always classic, chic and elegant. essie polish provides flawless coverage along with outstanding durability, a chip-resistant formula and whimsical names in the most up-to-the-minute colors. All Essie nail polishes are DBP, toluene, and formaldehyde free.

Fairy Tales Hair Care was created over 20 years ago in the Fairy Tales Salon in Hewlett, NY. For years, parents would ask the stylists what were these products that made their children’s hair so soft and manageable. But our stylists just smiled and said it was our secret recipe! The Fairy Tales Hair Care line was launched nationally in 1999 with great success! Within one week of our launch, Rosie O’ Donnell was showing off her bottle of Rosemary Repel Shampoo on her talk show. We were a hit! Parents and kids love these natural products loaded with organic herbs to cleanse, condition style and most importantly, help repel hair lice.

Fake Bake gets # 1 Rating as the "Best Self Tanner" to hit the salon shelves! Not to Mention Numerous Celebrities Sending out their Make up Artist to Keep Them in Supply!

Our philosophy is to empower professional hairdressers with the most technologically advanced products in the industry so they can realize their artistic visions in the most effective way. The word “heat” in our corporate name refers to the fact that FHI HEAT offers the widest temperature range and heat retention capabilities in the market. We believe in “healthy” heat – which is the integration between the power of heat and the highest grade materials and technological capability to allow our tools to optimally preserve and benefit the health of the clients’ hair over time. 

Footlogix is the world’s first and only PEDICEUTICAL® Mousse Foot Care line made with pharmaceutical-grade ingredients. Unique, groundbreaking Dermal Infusion Technology®, along with its scientific formulation, enables active ingredients to penetrate faster and deeper into troubled skin of the feet. With results seen in a mere few days, from eliminating simple dryness to addressing more severe conditions resulting from Diabetes, Footlogix has been clinically proven to perform. Trusted by millions of feet in over 30 countries, Footlogix Pediceuticals® have provided the healing solutions demanded by renowned professionals and their clients around the globe!

Since 1907, Fromm International has been a quality marketer of sundry products to the professional barber and beauty industry. We began as Illinois Razor Strop Company, selling razor strops and straight razors to barbers. Over the years, innovation and diversity galvanized Fromm into the number one source of haircutting shears in the United States.  But our commitment is the same as it was nearly 100 years ago: provide professional hair stylists with exceptional tools to make their jobs easier and their clients look and feel great.

Helen of Troy Limited (NASDAQ:HELE) has established a leadership position in the personal care products market through new product innovation, superior product quality and competitive pricing. Helen of Troy designs, produces, and markets brand.name personal care electrical products, which include hair dryers, straighteners, curling irons, hairsetters, women's shavers, mirrors, hot air brushes, and paraffin baths, as well as comfort products such as massage cushions, footbaths and body massagers.

All Hempz products contain Pure Organic Hemp Seed Oil, one of nature's richest sources of Essential Fatty Acids (EFAs), nutrients and vitamins that protect and condition the skin. Every product is formulated to heal and renew skin and reduce fine lines and wrinkles. Hemp Seeds are rich in Vitamins E, C, B1, B2, B3 and B6. They contain about 25% protein, 30% carbohydrates, 15% nutrients, 15% key minerals and 15% fiber. Hemp is one of the best sources of Essential Fatty Acids (EFAs), with a perfect 3:1 ratio of Omega-3 and Omega-6 Linoleic Acids, and contains 9 Key Amino Acids.

#1 selling iron in the industry.  Hot Tools Curling Irons were the first irons in the industry to use an electronic heating system for fast heatup and heat restoration. Our Specialty Irons provide stylists with the right tool to create a wide variety of special curl types that are popular in today's hair fashions, along with select flat irons for straight sleek looks.

We don't follow trends. We create them. We're a team of four innovative stylists from various parts of the globe and vastly different backgrounds unified in a single vision: to create products designed to fit the lives and needs of the client and hairstylist. By focusing on the needs of our clients, we block out the noise and deliver exactly what their look demands — easy solutions, the most current looks and cuts with multiple styling options.

Jatai International takes pride in providing innovative products to the professional beauty industry. Our focus is to find and/or develop new innovative products that enhance and expand a stylist's artistic skills. Everything we offer has a unique feature(s) that separates us from everyone else. Currently, Feather Safety Razor Company is our main manufacturer. They are world renown for their excellent surgical tools and cutlery.

The Joewell shear is the product of an evolutionary process that is unique in the world of hair cutting shears. That process began with the desire to build a pure cutting tool uncompromised by the need to appeal to a broad spectrum of stylists. It has to do with the relationship between a stylist and a shear. the two.way communication links provided by a superb cutting edge, a precise balance, and a magic fit.

From the very beginning, Joico's focus has been pure and unwavering...To help hairstylists preserve, improve and enhance the integrity of the hair. A unique combination of cutting-edge technology, innovative product development, inspiration from the worlds of art and fashion, professional education and commitment to integrity keeps Joico firmly in the forefront of professional beauty. This legacy was firmly established at the very beginning, when the licensed hairdresser who launched the company discovered the reparative qualities of human hair keratin protein and formulated K-Pak Reconstructor.

Kenra Professional® creates inner and outer beauty by giving women and men the trust and confidence to achieve their desired look and style. Through the Kenra Professional family of brands – Kenra®, Kenra Platinum®, Kenra Color®, Kenra Smooth™, and Kenra Style™ – we provide high-quality, performance-driven products that work. Kenra Professional is committed to the professional beauty industry through a zero tolerance diversion policy. creates inner and outer beauty by giving women and men the trust and confidence to achieve their desired look and style. Through the Kenra Professional family of brands – Kenra®, Kenra Platinum®, Kenra Color®, Kenra Smooth™, and Kenra Style™ – we provide high-quality, performance-driven products that work. Kenra Professional is committed to the professional beauty industry through a zero tolerance diversion policy.

King Research began 58 years ago when Maurice King, a chemist and chemistry teacher, decided to follow his entrepreneurial instincts and go into business with his wife and brother. His first effort, the now famous blue jar of Barbicide, pioneered the field of salon hygiene. Today, with Barbicide installed in the permanent collection of the National Museum of American History at the Smithsonian Institution, King Research remains the most trusted name in the industry.

Since our creation, we have been committed to providing salon professionnals with only the best in art, technique and technology. Each day, we strive to provide new development opportunities for US hairstylists through superior products, innovative marketing, advanced education and access to a worldwide network of leading hairdressers.

L’ANZA, the leader in quality, professional hair care products, is the first and only company to offer revolutionary formulations that heal the hair. Healing is truly the foundation for beautiful hair and L’ANZA is dedicated to providing products that restore health to all hair types. L’ANZA’s new generation of healing formulas deliver twice the healing power, combining time-honored natural ingredients including botanical extracts, keratin amino acids and moisturizers with the most advanced ingredients science offers.

Through over 35 years of progressive development, Marianna has become a super.distributor of beauty products (aka sundries) to the professional beauty industry, and a manufacturer of liquid products for their own in.house lines as well as private label and contract filling. That defines Marianna Industries as the true One Stop Source of Supply for the professional beauty industry on both a national and international level. However, over the course of the last 10 years, the scope of our production and service capabilities has expanded dramatically.

Moroccanoil set out to create the proper canvas for all hair care and hairstyling. Our signature product, Moroccanoil Treatment, is the perfect foundation for hair. Complete with both styling and conditioning benefits, this award-winning formula infused with argan oil creates long-lasting smoothness, increases manageability, speeds up blow-dry time and boosts shine.

"My goal is to find a natural solution for the challenges associated with fine and thin-looking hair." Eva Graham, Founder - Nioxin Research Laboratories, Inc. Our founder's goal became the corporate goal for Nioxin. For more than fifteen years, we have worked at unraveling the complex problem of how best to address and most importantly how to provide a solution for thin-looking hair for the millions who battle this discouraging problem. Our world-renowned team of Nioxin researchers have developed the most advanced, natural based system to improve the appearance of fine and thinning hair - Nioxin Bionutrient Formulations.

We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. Olaplex will give you the confidence, the insurance, the ability, not to be stressed out worrying if your client's hair is going to break. You will see the difference the first time you open the foils and rinse.

OLIVIA GARDEN was founded in Belgium in 1968 by Jean and Cathy Rennette. The company has a long history of designing and promoting innovative high quality products engineered to fulfill hairdressers' professional needs. Olivia Garden offers a complete line of brushes all with 3 key features: Ceramic coating, TOURMALINE Ion Technology and a Lifetime warranty. 

OPI is renowned globally for its Nail Lacquers, with each shade created by Weiss-Fischmann based on her impeccable color forecasting, sense of style, and instinct for what women want.  The brilliant, chip-resistant, professional OPI Nail Lacquer formula is available in over 200 fashion-forward colors. With clever names that customers look forward to with each new Collection, OPI Nail Lacquers are beloved around the world, and trusted by professionals. Neither OPI Nail Lacquers nor any other OPI product or service are subject to animal testing.

We share your passion and enthusiasm for professional grooming. After all, it is what continues to shape our destiny. And since technology changes faster than you can detach one of our patented blades, we are constantly innovating to add to our wide selection of styling tools, clippers and accessories, so you will always have the professional edge.

Pravana has an ancient Sanskrit meaning of "the source of all things" It all begins with ourselves. Pravana products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovation of American technology. The end result...a global fusion of excellence.

Product Club, the leader in color accessories for color professionals who are serious about the products and tools they use and demand the very best for themselves and their clients.

David and Alexis Thurston, creators of nationally recognized brands Butterfly Loft and Butterfly Circus, are the architects behind Pulp Riot, an innovative new hair color company that empowers stylists to think of themselves as artists while providing them with superior paint to create their masterpieces.

PureOlogy creates radiant vibrancy in colour-treated hair, adding intense shine from start through finish. Our products dramatically improve hair condition by utilizing ground-breaking ingredients and scientifically advanced technology. PureOlogy maximizes colour retention in colour-treated hair, assuring "Longer Lasting Hair Colour GUARANTEED!"

Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.Redken is known for developing patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken's two latest patents for protein technology are the basis for our haircare and styling lines.

Sam has more than 30 years teaching experience and is currently at the top of his game as a Redken’s Education Artistic Director and Chairman of his own digital media and styling tools company. Sam’s styling tools are all designed exclusively for his brand and the special techniques he teaches. The Sam Villa line of styling tools includes his signature series of shears, brushes and combs; the heat-styling Sleekr® and Textur®; and accessories for the salon professional

Satin Smooth waxes, imported from Italy, are developed with a unique blend of beeswaxes which contains a natural antibody called propolis. All of the waxes have built in buffers to protect skin and eliminate the need for dusting powders or talc, which minimizes hair breakage Giving your clients silky skin with long lasting results everytime.

Led by hairstylist and business visionary Michael O'Rourke, Sexy Hair Concepts is one of the fastest growing beauty care companies in the industry, offering high quality beauty products in over 60,000 licensed salon throughout the United States, and with distribution worldwide in more than 25 countries.

SURFACE HAIR PRODUCTS: HAIR, HEALTH, ART. Renowned Hair Stylist, Wayne Grund Inspires Revolutionary Hair Products EXCLUSIVELY for Independent Professional Hair Salons. Surface is Gluten-free, Sulfate-free, Paraben-Free, 100 percent Vegan Protein Ingredients. The Color Vita Complex is the foundation of all Surface Formulas.

Verb is a family of smart, professional-grade haircare products priced within reach of every salon customer. The founders went out searching for an affordable, high quality line to carry, but couldn't find one, especially if it was to be paraben and sulfate-free. Austin Born...Salon Raised...Only Good Stuff...Priced Right...

At Viviscal, we understand hair. We have been researching hair loss for over 25 years and are proud to have developed the most rigorously researched hair growth* supplement. Available exclusively in salons and doctors’ offices, the effectiveness of Viviscal Professional hair growth supplements is backed by numerous clinical trials and more than 25 years of continuous research and development.*

Wahl Clipper Corporation is an international industry leader in the manufacture of consumer personal care appliances and products for the professional beauty and barber salon trade. The company currently employs over 1,800 people worldwide in Australia, Canada, China, England, Germany, Holland, Hungary, Japan and the United States.

XFusion is the salon-exclusive brand that stylists trust to instantly transform their client’s hair from thin or thinning to thick and fuller-looking. XFusion Keratin Hair Fibers are made from all-natural keratin protein that bind with existing hair to instantly make hair look thicker and fuller. Keratin Hair Fibers are able to intertwine with existing hair because of their innate static charge, which creates a magnetic effect between the Hair Fibers and your hair. Keratin Hair Fibers resist wind, rain, and perspiration, are completely undetectable, and remove easily with shampoo.